Facebook Pixel Conversion API
The Facebook Pixel Conversion API is a server-to-server tool that allows businesses to send customer data directly to Facebook, bypassing the need for browser-based tracking like the traditional Facebook Pixel.
How does it work?
Instead of relying on cookies, which can be blocked or deleted, the Conversion API sends information about user actions on your website (like purchases, page views, or lead submissions) directly to Facebook’s servers. This data is then used to optimize ad targeting, improve measurement, and enhance overall ad performance.
Top 5 Benifits of Facebook Conversion API
1. Improved Data Accuracy
Enhanced Tracking:
The Conversion API ensures that all events are tracked accurately, even if the browser fails to load the pixel or if users have ad blockers installed.- Server-Side Data: By sending data directly from your server, you avoid potential data loss that can occur with client-side tracking methods.
2. Better Data Control
- Customization: You can tailor the data you send to Facebook, providing a more comprehensive view of user interactions and conversions.
- Consistency: Server-side tracking ensures that you capture data consistently across all users and devices.
3. Improved Ad Performance
- Better Optimization: More accurate data enables Facebook’s algorithms to better optimize your ad delivery for desired outcomes, such as purchases or sign-ups.
- Increased ROI: Optimized ad delivery results in higher conversion rates and lower costs.
4. Expanded Tracking Capabilities
- Offline conversions: Track in-store purchases or phone calls attributed to Facebook ads.
- Delayed conversions: Measure conversions that occur after a significant delay.
5. Future-Proofing
- Adaptability: Remains effective even as browser privacy settings and regulations evolve.
By leveraging the Facebook Pixel Conversion API, businesses can gain a competitive edge by making data-driven decisions and maximizing the return on their advertising investments.
What We Do?
Services List
- Setup Google Tag Manager
- Create Web & Server Container
- Custom Domain Setup
- First party Tracking
- iOS 14.5 update
- Domain verification
- Create any Standard & Custom Events
- Add all required & Recommended Perameters
- Event Deduplication
- Advance event Matching
- Fix "Currency and value parameters issue"
- Fix "Event_Id parameter is a missing problem.
- Fix pixel deduplicates issue
- Dynamic real value Tracking
Events List
- Page View
- View Content
- Add to Cart
- Initiate Checkout
- Add Payment info
- Purchase
- Lead
- Contact
- Schedule
- Donate
- Subscribe
- Find location
- Submit application
- Complete Registration
- Any Custom Events
See some of our recently Completed Projects:
- All
- eCommerce Events
- eCommerce Browser Events
- Lead Events
- Complete Registration
- Subscribe Events
- Donation Events
- Contact Events
- Click & Page Visit Events
- Custom Events
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